Apple’s New iPhone TV Ad ‘Strength’ Focuses on Fitness Accessories and Apps

June 5, 2014 § Leave a comment

Apple has debuted a new TV ad called “Strength” during the first game of the Stanley Cup finals, focusing on fitness accessories and apps for iPhone 5s.


The ad uses the song “Chicken Fat” by Robert Preston, which was created in 1961 to get schoolchildren to more daily exercise. It also showcases accessories like Misfit’s Shine activity tracker and apps like weightlifting trainer Stronglifts, showing how users can use the iPhone 5s to increase their health.

The ad once again ends with the tagline “You’re more powerful than you think”, which debuted alongside Apple’s “Powerful” ad in late April.



from MacRumors: Mac News and Rumors – All Stories http://ift.tt/1nhuOrk

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