Apple Stores to Allow Customers to Purchase iPhone Through U.S. Carriers’ Early Upgrade Programs [iOS Blog]

July 28, 2014 § Leave a comment

Apple Retail Stores will soon allow customers to purchase an iPhone through U.S. carrier early upgrade programs including AT&T Next, Verizon Edge, and T-Mobile Jump, reports 9to5Mac. Apple is aiming to implement the new initiative right before the launch of the iPhone 6 this fall, as both Genius Bar workers and store employees will receive training on the program from Sunday, August 10 to Thursday, August 28.

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Currently, Apple Store customers are only limited to purchasing an iPhone through a regular two-year contract at subsidized pricing or unlocked at full-price. All three early upgrade programs allow customers to upgrade their phones more frequently as the complete cost of a device is split into monthly payments which are rolled into the standard bill each month. Verizon and T-Mobile allow customers to upgrade their phones twice every year after six months of payments, while AT&T customers can upgrade once every 12 months after a year of payments.

The move also comes after Apple Stores began allowing customers to add pre-paid or month-to-month plans when purchasing full-priced, unlocked iPhones in June. Apple CEO Tim Cook noted last year that 80 percent of iPhones are sold at third-party locations while 20 percent are sold by Apple, adding that it was a figure he would like to improve. Apple has launched a number of other programs in its retail store to boost in-store sales, which included an event this past May encouraging iPhone 4 and 4s owners to update to a newer device.



from MacRumors: Mac News and Rumors – All Stories http://ift.tt/UE80I7

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