Apple Continues App-Focused TV Ad Campaign With ‘Dreams’ Spot

August 2, 2014 § Leave a comment

Apple launched a new television ad in its “You’re More Powerful Than You Think” campaign, this time called “Dreams“. The song in the ad is “When I Grow Up” by Jennifer O’Connor.

It is the fourth ad in the series, with previous spots “Powerful“, “Strength“, and “Parenthood” focusing on the sheer variety of apps on the iPhone, workout apps, and apps for parents.


Like the other ads, “Dreams” shows the iPhone used in various situations in everyday life, extended with apps from the App Store. Apps and accessories featured in the spot include:

Vaavud Wind Meter, an anemometer that plugs into the iPhone’s headphone jack
Response Deck, an app for fire and EMS first responders
iTranslate Voice, a near-real time language translation app
Veterinary AliveECG, a portable heart monitor for pets
ForeFlight Mobile, a civil aviation mapping and weather app for pilots
SAM-1, an appcessory for measuring water pH and other data

“Dreams” debuts just over a month after the previous spot, “Parenthood”, was released at the end of June.



from MacRumors: Mac News and Rumors – All Stories http://ift.tt/UHTn6O

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