U2 Said to Play ‘Significant Part’ in Tomorrow’s Apple Event

September 9, 2014 § Leave a comment

Last week, rumors suggested that Apple was planning to involve U2 in its upcoming iPhone 6 launch, with the band possibly performing at the event or including its new album on the iPhone 6. Those rumors were later dismissed by a U2 spokesperson, but it appears U2 may indeed be a part of tomorrow’s event.

According to a new report from The New York Times, U2 will play a “significant part” in Apple’s event at the Flint Center. Not only will U2 play at the event, its upcoming album will be integrated into Apple’s products.

u2stevejobsBono with Steve Jobs at 2004 U2 iPod event courtesy of The New York Times

Extending a decade-long connection with Apple, U2 will play a significant part in Apple’s event, which will be held at a performing arts center in Cupertino, Calif., the company’s home base, according to three people briefed on its plans. In addition to performing, the band will reveal an integration with Apple’s products that is connected to its next album, which is expected to come out by the end of the year, according to these people, who spoke anonymously because the band’s appearance — and its deal with Apple — is supposed to be a surprise.

Apple and U2 have had a long partnership, as Steve Jobs and Bono were good friends. Starting in 2004, Apple released several special edition U2 iPods, which included the band’s signatures and U2’s music. Apple has also been a longtime partner of (Product) RED, a charity founded by Bono.



from MacRumors: Mac News and Rumors – All Stories http://ift.tt/WIHe2s

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