Tim Cook Speaks on Steve Jobs, Apple’s Interest in TV, and Beats Acquisition in New Interview

September 12, 2014 § Leave a comment

Apple CEO Tim Cook spoke with Charlie Rose in a two-part interview, and the first segment is airing today. In a series of video clips, Tim Cook talks about Steve Jobs, Apple’s Beats Electronics acquisition, the Apple TV, and Apple’s plans for the future.

In the first clip, Cook again comments on Steve Jobs’ ongoing influence at Apple, saying Jobs is in his heart and deep in Apple’s DNA. “His spirit will always be the foundation of the company,” says Cook. Cook also gives one other interesting tidbit about Jobs — his fourth floor office has remained untouched since his passing.


In a second clip, Cook says the hardest decisions Apple makes “are all the things not to work on.” When asked if television is one of those areas, Cook said that TV is an area that Apple “continues to have great interest in.” He went on to say that TV is one of those things “stuck back in the 70s,” and he admits that with 20 million users, the Apple TV has “far exceeded the hobby label.” Cook didn’t divulge any details on the future of the Apple TV however, stating just that it’s an area that Apple continues to look at.


In the third and final clip, Cook spoke on Apple’s decision to buy Beats, reiterating many of the reasons behind the acquisition. “Jimmy and Dre are off the charts creative geniuses,” said Cook, pointing towards Iovine’s knowledge of the music industry and Dre’s connection to artists. He also said that Beats Music’s human curation was a major factor in the acquisition.


Tim Cook’s full Charlie Rose interview will air later tonight on PBS, with the second part of the interview airing on Monday night.



from MacRumors: Mac News and Rumors – All Stories http://ift.tt/1wnNKLk

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